Business Writing For Results

Seminar: ID# 1282154

Agenda

• Discover the surprisingly easy key to clear, professional business writing
• Follow the 6 simple rules to guarantee clarity and simplicity in any kind of written document
• Learn to identify your document's key words and repeat them for greater impact
• Know the 40 words and phrases you should never use in business writing
• Writing tone: Learn exactly what it is, and evaluate the tone you should strive for in your business communications
• Understand the difference between the active and passive voice - and why voice is one of the most essential elements in business writing

• Identify your specific objective - and ensure it doesn't get lost in the writing process
• Appeal to the reader's needs: Discover powerful persuasion techniques and develop the ability to sell anything on paper
• Use an indispensable table to identify the 5 audience types - and write a tailor-made document that really gets attention
• Follow a simple, 3-step blueprint that will help you anticipate reaction to your writing

• The first word is always the hardest: Overcome writing fear that leads to delay and procrastination
• Go from start to finish with a 5-phase plan that helps you complete any writing project with greater ease - from short memos to complex proposals
• Develop a good outline the fast, easy way - and save time on writing and rewriting
• Master 4 simple approaches that will ensure you write logically and clearly, whatever your objectives or audience

• Use a 4-part quick assessment to evaluate your memos as a key reader might
• Learn the 4 characteristics of effective business communication - and pinpoint your own strengths and weaknesses
• Start with attention-getting openers to your correspondence - learn 11 ways to draw readers in and build rapport instantly
• End your correspondence with strong closings that get the action and results you want

• Break reports down into 8 basic building blocks and handle even the most complex reports with greater ease
• Pinpoint the specific information managers want from reports - about problems, new projects and ideas, experiments and tests, and other subjects
• Report planning made easy: Use a concise, one-page form to organize your report quickly and efficiently
• Learn the 10 most common report-writing failures - easily prevented once you know what they are!