Written by one of North America's leading home inspection firms and based on the experiences of that company, this book and the accompanying CD-ROM will help both new and established inspectors focus on strategic business growth and marketing in a competitive profession.

You will receive clear and logical advice that has been field-tested for success. You'll also get sample marketing, sales, advertising, and public relations templates that you can use to create your own materials.

The CD-ROM includes learning objectives, key terms, quizzes, and field exercises that make this invaluable for growing your business!

Covered topics include:

• Basic Marketing Concepts
• Developing Your Company Identity and Market Focus
• Service Philosophy
• Pricing Your Services
• Marketing for Growth
• Referral Network
• Writing Your Market Plan
• Handling Complaints
• Advertising Through Marketing Materials
• Advertising Strategies and Methods
• People-Driven Public Relations
• Media-Driven Public Relations
• Event-Driven Public Relations
• Fundamentals of Sales and Selling
• Targeting Your Sales Efforts
• Moving from Objections to Closing
• Managing Customers and Building Relationships

Included learning tools:

• Inspection checklists that summarize the components and problems covered and provide a set of inspection field notes
• Inspection Procedures and Standards of Practice to help you develop a consistent inspection methodology
• Field Exercises give you an opportunity to turn text study into real world experience
• Dozens of detailed illustrations
• Learning objectives, keywords, and margin notes that highlight key topics
• "Quick Quizzes" to help you test your understanding

Price includes applicable taxes, shipping, and handling.